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Exhibitors and Sponsors | SmileCon


Why SmileCon™?

SmileCon is the only event that tells the full story of the profession today and in the future. Thousands come to our meeting for the latest in research, products, advocacy, and policy updates they can only get from the ADA, the leading voice in dentistry. SmileCon is the premier dental meeting in the U.S., gathering all the best minds in one place.

Introducing Dental Central

Dental Central—formerly known as the Exhibit Hall—will be redesigned as a hub of activity, both for socializing and for business. Dental Central will open Oct. 11-13 at Mandalay Bay. More attendees on the floor mean more potential customers for you.

What’s new?

  • Multipurpose Smile Stages, lounges, and cafes sprinkled around the hall to encourage foot traffic
  • Attendee-friendly schedule with more hours unopposed by CE courses—more time to spend at your booth!
  • And more!

Exhibitor Prospectus

Dive into the Exhibitor Prospectus and discover why you should exhibit at SmileCon in Vegas! Get details about exhibit space, costs, payment schedules, and more. Got questions? Contact Rhonda King at or +1.312.617.2919.

Learn more about exhibiting options.

  • Exhibit Booth
  • Turnkey Kiosk
  • Exhibit Rates


ADA SmileCon - Visited and Purchases

Dental Central Hours
Monday, Oct. 11: 10:30 a.m.–7 p.m.
Tuesday, Oct. 12: 9 a.m.–5 p.m.
Wednesday, Oct. 13: 9 a.m.–3:30 p.m.

Important Dates
January 11–14, 2021: Exhibitor renewals
February 1, 2021: General exhibitor sales start
June 23, 2021: Final date to reduce or cancel space. Final payment due.
June 26, 2021: Company description due for exhibitor listing
October 8–10: Move-In
October 11–13: Dental Central Open
October 13–15: Move-Out

Rules and Regulations
View ADA Exhibiting Standards.


Interested in becoming a sponsor or exploring different opportunities? This is your chance to put your brand in front of thousands! SmileCon offers an all-new partnership platform to facilitate meaningful connections with attendees. Contact Angela Hobbs, Industry Relations Manager, at for more information.


Exhibitor renewals will start January 11 and general exhibit sales will begin in February 2021. Questions may be directed to Rhonda King, Exhibit Manager, at or 1.312.617.2919.

Get ready to smile! SmileCon 2021

SMILECON is a trademark of the American Dental Association.