
Why SmileCon™?
SmileCon is the only event that tells the full story of the profession today and in the future. Thousands come to our meeting for the latest in research, products, advocacy, and policy updates they can only get from the ADA, the leading voice in dentistry. SmileCon is the premier dental meeting in the U.S., gathering all the best minds in one place.
Introducing Dental Central
Dental Central—formerly known as the Exhibit Hall—will be redesigned as a hub of activity, both for socializing and for business. Dental Central will open Oct. 11-13 at Mandalay Bay. More attendees on the floor mean more potential customers for you.
What’s new?
- Multipurpose Smile Stages, lounges, and cafes sprinkled around the hall to encourage foot traffic
- Attendee-friendly schedule with more hours unopposed by CE courses—more time to spend at your booth!
- And more!
Exhibitor Prospectus
Dive into the Exhibitor Prospectus and discover why you should exhibit at SmileCon in Vegas! Get details about exhibit space, costs, payment schedules, and more. Got questions? Contact Rhonda King at rhonda@corcexpo.com or +1.312.617.2919.
Learn more about exhibiting options.
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Exhibit Booth
What is included with each 10 ft. x 10 ft. exhibit space*:
- 10 Dental Central personnel badges
- Company description in the exhibitor listing (information must be received by June 26, 2021)
- Company description, product information, and a hyperlink in the mobile app
- 50-word company description and logo included with the online floor plan listing
- 8 ft. high back drape and 3 ft. high side drape with booth identification sign
* No carpeting, furnishings, electrical service, or other amenities are included. Discount pricing for these services will be available from the general contractor, Freeman.
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Turnkey Kiosk
What is included with each Turnkey Kiosk**:
- 4 Dental Central personnel badges
- Company description in the exhibitor listing (information must be received by June 26, 2021)
- Company description, product information, and a hyperlink in the mobile app
- 50-word company description and logo included with the online floor plan listing
- Carpeted flooring
- Stool
- Standard electrical power strip
**Internet is not included in your Kiosk, but may be ordered through Freeman’s online service manual.
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Exhibit Rates
Exhibit space pricing below:
Inline 10 ft. x 10 ft. exhibit space: $4,500 USD
Corner 10 ft. x 10 ft. exhibit space: $5,400 USD
Turnkey Kiosk (one side): $2,500 USD
SmileConnect Meeting Rooms 10 ft. x 10 ft.: $4,500 USD (includes hard walls, carpeting, locking door)

Dental Central Hours
Monday, Oct. 11: 10:30 a.m.–7 p.m.
Tuesday, Oct. 12: 9 a.m.–5 p.m.
Wednesday, Oct. 13: 9 a.m.–3:30 p.m.
Important Dates
January 11–14, 2021: Exhibitor renewals
February 1, 2021: General exhibitor sales start
June 23, 2021: Final date to reduce or cancel space. Final payment due.
June 26, 2021: Company description due for exhibitor listing
October 8–10: Move-In
October 11–13: Dental Central Open
October 13–15: Move-Out
Rules and Regulations
View ADA Exhibiting Standards.
Sponsorship
Interested in becoming a sponsor or exploring different opportunities? This is your chance to put your brand in front of thousands! SmileCon offers an all-new partnership platform to facilitate meaningful connections with attendees. Contact Angela Hobbs, Industry Relations Manager, at hobbsa@ada.org for more information.
Exhibitors
Exhibitor renewals will start January 11 and general exhibit sales will begin in February 2021. Questions may be directed to Rhonda King, Exhibit Manager, at rhonda@corcexpo.com or 1.312.617.2919.
Get ready to smile! SmileCon 2021
SMILECON is a trademark of the American Dental Association.