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Exhibitor Resources

Questions may be directed to Rhonda King, Exhibit Manager, at or 1.312.617.2919.

Exhibitor Registration
Please be sure to register for exhibitor badges in advance. Click here to access the registration site. For assistance with registration, please contact Maritz Global Events at or 219.354.6614. Exhibitor badges will NOT be mailed in advance. You can pick up badges at the Exhibitor Registration counter before entering Dental Central.

Hours are:
Saturday, Oct. 9: 8 a.m.–4 p.m.
Sunday, Oct. 10: 8 a.m.–3 p.m.
Monday, Oct. 11: 7 a.m.–7 p.m.
Tuesday, Oct. 12: 8 a.m.–1:30 p.m.

On Wednesday, Oct. 13, exhibitors are asked to go to the Main Registration counter.

If you are setting up your booth Friday, Oct. 8, you will be required to get a wristband from security to enter Dental Central. Security counters will be set up at entrances to Dental Central for your convenience.

Dental Central Hours
Friday, Oct. 8:  8 a.m.–5 p.m. (island booths)
Saturday, Oct. 9: 8 a.m.–5 p.m.
Sunday, Oct. 10:  8 a.m.–4 p.m. (all booths must be set by end of day, no early setup Monday)

Exhibit Hours*
Monday, Oct. 11: 9:30 a.m. –5 p.m.
Tuesday, Oct. 12: 9 a.m.–5 p.m.
Wednesday, Oct. 13: 9 a.m.–3:30 p.m.
*Exhibitors can access the hall one hour prior to doors opening each day

Wednesday, Oct. 13: 3:30 p.m.–5 p.m.
Thursday, Oct. 14: 8 a.m.–5 p.m.
Friday, Oct. 15: 8 a.m.–12 noon

Exhibitor Service Manual
Freeman is the official service contractor for SmileCon 2021. Click here to access the service manual. Take advantage of discount pricing by placing online orders before Sept. 10.

Certificate of Insurance
All exhibitors are required to provide a certificate of insurance. Insurance coverage is not optional. If your company does not have an existing insurance policy, the ADA is offering an exhibitor liability insurance program for a minimal fee through Rainprotection Insurance. A copy of your certificate of insurance must be submitted by email to Rhonda King by Friday, Sept. 24.

Certification of Insurance Sample

Rainprotection Insurance

Variance Requests/Exhibitor Appointed Contractors
If your booth structure is being installed by a third party or it exceeds the construction guidelines, you need to complete the EAC/Hanging Sign form. Are you planning to arrive early or late to set up your booth? Please complete the Early / Late Move-In Request form by Aug. 20.

EAC/Hanging Sign Form

Early/Late Move-In Form

Important Deadlines
Sept.10—Deadline for discounted online orders from Freeman
Sept. 14—Advance freight can begin arriving at the warehouse
Sept. 17—Housing closes
Sept. 22—Contact the hotel directly for any changes to existing reservations
Sept. 30—Final day for advance freight to arrive at the warehouse without a late fee
Oct. 8—Freight can begin arriving at show site


SMILECON is a trademark of the American Dental Association.