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Exhibitors and Sponsors | SmileCon


Why SmileCon™?

SmileCon is the only event that tells the full story of the profession today and in the future. Thousands come to our meeting for the latest in research, products, advocacy, and policy updates they can only get from the ADA, the leading voice in dentistry. SmileCon is the premier dental meeting in the U.S., gathering all the best minds in one place.

Introducing Dental Central

Dental Central—formerly known as the Exhibit Hall—will be redesigned as a hub of activity, both for socializing and for business. Dental Central will open Oct. 11-13 at Mandalay Bay. More attendees on the floor mean more potential customers for you.

What’s new?

  • Multipurpose Smile Stages, lounges, and cafes sprinkled around the hall to encourage foot traffic
  • Attendee-friendly schedule with more hours unopposed by CE courses—more time to spend at your booth!
  • And more!

Sponsorship Prospectus

SmileCon sponsorship delivers the greatest impact and visibility leading up to, throughout, and following SmileCon 2021. Our reimagined sponsorship and advertising options will give you an opportunity to engage, delight, and connect with attendees. In addition, check out the onsite signage opportunities available at Mandalay Bay.

Contact Angela Hobbs, at for more information or to begin planning your SmileCon presence!

Exhibitor Prospectus

Dive into the Exhibitor Prospectus and discover why you should exhibit at SmileCon in Vegas! Get details about exhibit space, costs, payment schedules, and more. Got questions? Contact Rhonda King at or 312.617.2919.

Learn more about exhibiting options.

  • Exhibit Booth
  • Turnkey Kiosk
  • Exhibit Rates
  • New SmileCon feature helps you connect with the right attendee—virtually!


ADA SmileCon - Visited and Purchases

Dental Central Hours
Monday, Oct. 11: 9:30 a.m.–5 p.m.
Tuesday, Oct. 12: 9 a.m.–5 p.m.
Wednesday, Oct. 13: 9 a.m.–3:30 p.m.

Important Dates
January 11–14, 2021: Exhibitor renewals
February 1, 2021: General exhibitor sales start
June 23, 2021: Final date to reduce or cancel space. Final payment due.
June 26, 2021: Company description due for exhibitor listing
October 8–10: Move-In
October 11–13: Dental Central Open
October 13–15: Move-Out

Rules and Regulations
View ADA Exhibiting Standards.

Exhibitor Resources
View exhibitor resources.

Health and Safety
The health and safety of all SmileCon attendees and exhibitors is extremely important to us! We look forward to providing an amazing, safe exhibit experience. Stay up to date with our Health and Safety page.

Reach out to Angela Hobbs, Industry Relations Manager, at for more information or to create a customized SmileCon package to meet your goals.

Exhibitor renewals and general exhibit sales are in progress. Questions may be directed to Rhonda King, Exhibit Manager, at or 1.312.617.2919.

ADA Business Product Portfolio In addition to SmileCon exhibits and sponsorships, ADA offers an extensive range of other existing and custom products to help your company achieve its business goals. We can work with you to leverage ADA’s content and contacts—learn more today!


SMILECON is a trademark of the American Dental Association.